Evergreen Profit – Whitelabel WordPress https://evergreenprofit.com Wordpress Development For Agencies Tue, 10 Dec 2019 06:48:46 +0000 en-AU hourly 1 Learn how to sell awesome websites, without the hassles. Justin Meadows yes Justin Meadows justin@evergreenprofit.com justin@evergreenprofit.com (Justin Meadows) Sell Websites - Avoid Headaches Evergreen Profit – Whitelabel WordPress https://evergreenprofit.com/wp-content/uploads/2017/08/Hassle-Free-Websites.jpg https://evergreenprofit.com Australia Weekly Why You Should Switch From HTTP To HTTPS And How To Do It Quickly https://evergreenprofit.com/white-label-wordpress/http-to-https-wordpress/ Mon, 18 Sep 2017 03:00:00 +0000 https://evergreenprofit.com/?p=4609 https://evergreenprofit.com/white-label-wordpress/http-to-https-wordpress/#respond https://evergreenprofit.com/white-label-wordpress/http-to-https-wordpress/feed/ 0 <p>Google has made an important announcement: Beginning October 2017, people using the new Chrome browser to fill-up a form or even subscribe to a website that’s not using HTTPS will get a warning that says the website is not secure. If you’re still on HTTP, this will definitely injure your conversion rate. People will be […]</p> <p>The post <a rel="nofollow" href="https://evergreenprofit.com/white-label-wordpress/http-to-https-wordpress/">Why You Should Switch From HTTP To HTTPS And How To Do It Quickly</a> appeared first on <a rel="nofollow" href="https://evergreenprofit.com">Evergreen Profit - Whitelabel Wordpress</a>.</p>

Google has made an important announcement:

Beginning October 2017, people using the new Chrome browser to fill-up a form or even subscribe to a website that’s not using HTTPS will get a warning that says the website is not secure.

If you’re still on HTTP, this will definitely injure your conversion rate. People will be scared off, thinking your site is not secure or worse, that it’s a bogus site.

Justin Meadows will show you what you can do to switch to HTTPS in this episode of the Hassle-Free Websites.

In the video:

    • 00:51 – What is HTTPS?
      01:43 – What HTTPS and SSL certificate are for
      02:42 – The backlash of not using HTTPS
      03:37 – How to switch from HTTP to HTTPS
      04:36 – The side effects of switching
      05:33 – Easy tips to assuage the side effects
  • Download HTTP to HTTPS WordPress PDF Checklist

    What Is HTTP And HTTPS?

    When you connect to a website using HTTP, your browser connects to the IP address it assumes is the right one. It cannot verify if you are on a compromised network redirecting you to an impostor website or not. And so, it sends out data and other sensitive information like passwords and credit card details in clear text.

    Hackers can steal these data along the way as it travel through an HTTP connection.

    The “S” in HTTPS means “Secure.” It means data travelling across the internet are scrambled as it leaves one site and gets unscrambled when it reach its destination. Anyone who tries to access it along the way will just see jibberish because the data is encrypted.

    HTTPS or SSL certificate is a requirement for ecommerce sites and other sites that ask for credit card information. However, with the latest announcement of Google, the entire worldwide web, ecommerce or not, is gradually making the switch to HTTPS.

    If you’re not unsure whether you are on HTTP or HTTPS, you will find it in the first part of the address of your website in the address bar.

    http to https wordpress

    What Will Happen If You’re Not Using HTTPS?

    What are the repercussions if you don’t switch to HTTPS?

    Lower Ranking. Google will give preference to websites that are using HTTPS. If you are still on HTTP, you will likely lose your rankings in Google.

    Lower Traffic. And because you will lose your Google ranking, the traffic coming into your website will also be significantly reduced.

    Reduced Conversion Rates. Because users will be warned that your site is not secure, they will likely think their information will be compromised if they give it to you. So, they most probably will not subscribe, buy anything from you or have anything to do with your website.


    Now is the time to switch to https.
    Click To Tweet


    How To Change To HTTPS

    So, how do you go about changing to HTTPS?

    Buy An SSL Certificate

    You can buy an SSL certificate just for your domain name from one of the trusted SSL providers. It costs roughly $50 to $100 a year. There are other more expensive versions—those that will give you the green secure bar at the top of the web address. You will usually find them on sites like PayPal.

    Use “Let’s Encrypt”

    And while buying an SSL certification is a good idea, there is still a better option and it’s free: using Let’s Encrypt. This solution makes security encryption a freely available service to everyone on the internet. If you have a good hosting provider, contact their support team and ask to have it activated on your server.

    Be warned though: whether you buy an SSL certificate or use a free solution to make the switch, you will experience a dip in your Google rankings and website traffic. This is because you are actually changing your website to a whole new address and Google needs to thoroughly index your site.

    It’s only temporary, but it could last from two weeks to two months.

    What You Can Do To Mitigate The Negative Effects Of Switching To HTTPS

    If you are relying on SEO for your website traffic, the two-month temporary dip in rankings could hurt you. Make that dip as short as possible by following these steps:

    Update all the links to HTTPS

    Make sure all the links on your website are changed to the new HTTPS address. Use Backup Buddy and do a ‘find and replace’ to get the entire site updated.

    Correct URL in WordPress

    Don’t forget to set the address inside WordPress to HTTPS.

    301 Redirect in HT access file

    Next, use HT access to do a 301 redirect from HTTP to HTTPS. If you’re unsure on how to do that, ask your hosting provider or contact a web developer to help you out.

    Clear Beaver Builder cache

    If you are using the Beaver Builder plugin, make sure to clear all the caches on your website. Then, check the site to make sure everything has been properly updated.

    Add URL to search console

    Go over the Search Console (formerly called Webmaster Tools) and submit the site again as a new site with the new HTTPS address.

    Submit XML sitemap

    Make sure the HTTPS address is used in your XML sitemap before resubmitting it to Search Console.

    Udpate Analytics

    Don’t forget to go over to analytics and make sure the address is also updated there.

    Continue publishing new content

    After the switch, make sure to continue publishing new content both on your website and on social media. This will help Google bots crawl your site faster and make sure you re-index quicker.

    Once all these things are done properly, your ranking will come back faster and your site placed in a better position than when you started.

    Liking the show? Subscribe on YouTube Or iTunes Or Stitcher

    The post Why You Should Switch From HTTP To HTTPS And How To Do It Quickly appeared first on Evergreen Profit - Whitelabel Wordpress.

    ]]>
    Google has made an important announcement: Beginning October 2017, people using the new Chrome browser to fill-up a form or even subscribe to a website that’s not using HTTPS will get a warning that says the website is not secure. Google has made an important announcement: Beginning October 2017, people using the new Chrome browser to fill-up a form or even subscribe to a website that’s not using HTTPS will get a warning that says the website is not secure. If you’re still on HTTP, this will definitely injure your conversion rate. People will be […] Justin Meadows yes
    Level Up Your Service With A Quality Support Desk https://evergreenprofit.com/white-label-wordpress/quality-support-desk/ Thu, 14 Sep 2017 03:00:17 +0000 https://evergreenprofit.com/?p=4570 https://evergreenprofit.com/white-label-wordpress/quality-support-desk/#respond https://evergreenprofit.com/white-label-wordpress/quality-support-desk/feed/ 0 <p>Nobody likes being treated like a robot or a number in a ticket system. We all like a more personalized customer service, especially when we are buying something important. So how do you reconcile this with the need to keep things organized while managing a project and a team at the same time? Justin Meadows […]</p> <p>The post <a rel="nofollow" href="https://evergreenprofit.com/white-label-wordpress/quality-support-desk/">Level Up Your Service With A Quality Support Desk</a> appeared first on <a rel="nofollow" href="https://evergreenprofit.com">Evergreen Profit - Whitelabel Wordpress</a>.</p>

    Nobody likes being treated like a robot or a number in a ticket system. We all like a more personalized customer service, especially when we are buying something important. So how do you reconcile this with the need to keep things organized while managing a project and a team at the same time?

    Justin Meadows answers this question plus a few easy tips you can use to improve the quality of service you give your clients.

    That’s what we are going to discuss in today’s episode of Hassle-Free Websites.

    In the video:

    • 00:44 – What design by committee is
      00:42 – Why use a support desk?
      01:43 – How to make the support desk experience awesome
      02:15 – The advantages of using Helpscout
      02:50 – Clear your inbox with a white label support desk
      03:35 – Transitioning to a support desk
      04:30 – Make sure to quickly respond to clients
  • Download Support Desk PDF Training

    Why Use A Support Desk

    Managing a project can be a nightmare. Emails can get lost, giving updates to everyone involved can be a cumbersome affair what with the massive CC’ing backwards and forwards.

    And with all the documents and files you need to organize plus a whole team you need to manage, taking control of a project can get downright hellish. It can be easier though if you use a support desk.

    Keeps all communication in one place

    A support desk allows you to keep all communications in one place. All your team members can see the thread of the conversation so they stay informed without you having to email them or conduct meetings each time there’s a new update.

    Someone can take over for you

    You don’t have to worry about the project if you get sick or if one of your team members goes on leave. Someone else can step in and take over the project exactly where it is left off. There’s no need to explain where the project is at. With a support desk, everything is documented and can be reviewed at anytime.

    Streamlines work more efficiently

    A support desk allows you to keep information organized and centralized. Manual processes are eliminated and workflow becomes more streamlined. This way, your life becomes easier and you get to be more productive with your time.

    support desk

    Making Support Desk Experience Awesome

    Now that we’ve established the benefits of using a support desk, let’s talk about how you can even make it more awesome for your clients.

    You’re human. Talk like one.

    The first thing you have to keep in mind is this: don’t be a robot. When responding to clients, you need to sound like a real person. Be friendly and relaxed. Otherwise, you won’t sound human. And nobody likes doing business with a machine. Avoid using canned responses and ticket numbers.

    Use Helpscout

    Helpscout is a great tool to use to achieve this personalized approach in handling support desk. While it helps keep things organized by allowing you to merge several different emails from clients in one thread and other basic things you need, it also creates a more personalized email for customers. This way, your customers won’t feel they are just a number. Helpscout keeps things simple and systematic without compromising that personal touch clients are looking for.


    Be Real. Don’t Be A Robot.
    Click To Tweet


    support desk

    Clear Your Inbox With A White Label Support Desk

    But the easiest way to manage the projects and ongoing support you are handling is to use a white label support desk.

    How does a white label support desk work? It’s like this:
    When your clients email support at your domain, the emails go through our support desk. We can then reply to them directly. Because we’ll be acting as your support team, you won’t have to worry about every little detail of every little thing—we’ll be taking care of all of them for you.

    In fact, we make sure each email is responded to within one hour. Clients don’t like to wait, so we make sure they get a response even if it’s simply to acknowledge that we have received their email and that we’ll get back to them shortly.

    We check each ticket and sort out the ones that are urgent. Of course, we will let you know about the things that require your attention. But overall, a white label support desk frees up your time so you can focus more on your business and other things that matter to you.


    Use a white label support desk to clear your inbox.
    Click To Tweet


    support desk

    Other Practical Tips

    Ideally, it’s best to use a support desk in a project as early as possible. Reply to clients from the support desk instead of using your personal email. You can do this by first forwarding their email to support and then replying to them from there.

    Aside from a smooth transition, you will also be able to save a lot more information about the project because you have used support desk since the initial contact with the client.

    If you’re in the middle of a project and want to move clients to a support desk email, encourage them by explaining how the switch can be beneficial for both of you. Make sure they get a quick response when they do email you that way.
     
     


    Maintain a fast response on the support desk.
    Click To Tweet


    Liking the show? Subscribe on YouTube Or iTunes Or Stitcher

    In Other News:

    The post Level Up Your Service With A Quality Support Desk appeared first on Evergreen Profit - Whitelabel Wordpress.

    ]]>
    Nobody likes being treated like a robot or a number in a ticket system. We all like a more personalized customer service, especially when we are buying something important. So how do you reconcile this with the need to keep things organized while manag... Nobody likes being treated like a robot or a number in a ticket system. We all like a more personalized customer service, especially when we are buying something important. So how do you reconcile this with the need to keep things organized while managing a project and a team at the same time? Justin Meadows […] Justin Meadows yes 5:59
    Defeat Design By Committee. Set Rules. https://evergreenprofit.com/white-label-wordpress/set-rules/ Thu, 07 Sep 2017 03:00:05 +0000 https://evergreenprofit.com/?p=4515 https://evergreenprofit.com/white-label-wordpress/set-rules/#respond https://evergreenprofit.com/white-label-wordpress/set-rules/feed/ 0 <p>Have you ever experienced a project spiral out of your control? It’s like watching a car crash in slow motion. All you can do is sit and take it. That’s how design by committee usually ends. It turns into a big mess for everyone involved. You’re actually doing your client a favor if you maintain […]</p> <p>The post <a rel="nofollow" href="https://evergreenprofit.com/white-label-wordpress/set-rules/">Defeat Design By Committee. Set Rules.</a> appeared first on <a rel="nofollow" href="https://evergreenprofit.com">Evergreen Profit - Whitelabel Wordpress</a>.</p>

    Have you ever experienced a project spiral out of your control? It’s like watching a car crash in slow motion. All you can do is sit and take it.

    That’s how design by committee usually ends. It turns into a big mess for everyone involved. You’re actually doing your client a favor if you maintain control of the project by setting rules and strictly following it.

    That’s what we are going to discuss in today’s episode of Hassle-Free Websites.

    In the video:

    • 00:44 – What design by committee is
      01:16 – The disadvantages of design by committee
      01:51 – Why you need rules
      03:36 – Rules on communication
      04:13 – Payment terms
      04:37 – Rules on tools and software
      05:47 – Content submission
      06:18 – Progress previews
  • Download PDF Transcription

    set rules

    Why Design By Committee Sucks

    It happens sometimes. You find yourself in a situation where you’re dealing with a client who might not be the final decision-maker for the website. Or even if he is, he has one or several business partners who help him make decisions.

    It’s also common for a client to bring in advice from someone else—his mother, wife, husband, brother, friend.

    This is design by committee and you want to avoid it as much as possible.

    That’s because all these extra people feel they need to add input for the website just because your client is involving them. Yet, these people do not have all the context and background information to give educated advice.

    When this happens, trouble begins: it increases the number of revisions needed to make the project, it delays the decision-making and the project moves away from what was originally planned.


    Too many chefs spoil the broth.
    Click To Tweet


    How To Avoid Design By Committee And Keep The Project Running Smoothly

    To keep the project from falling apart, avoid design by committee at all cost. Instead, deal with only one person—and that person should be the final decision-maker for the website. Make this clear to your client from the very beginning either through your initial proposal, the brief, an FAQ section on your website or in conversations you have with the client.

    set rules

    1. Set general rules.

    It’s important to set rules which you and your clients should follow throughout the project. It can be tempting to bend your rules to get a client go over the line. But you’ll find being strict in following these rules are beneficial not just for you, but also for your client.

    Rules allow you to do your best work. It gives you the freedom to do things in a way that’s comfortable for you. It fuels creativity and helps deliver the best results for the client.

    If you find a client actively trying to get around your rules, then it’s time to reevaluate if you are really willing to have them as a client.

    Setting rules can be hard if you are just starting out because then you won’t know what sort of rules to set in the first place. Most of the time, these rules come from trial and error. You do things the wrong way and then you learn what rules to put in place so you don’t find yourself in the same situation.


    Have strict rules. For your client’s sake.
    Click To Tweet


    2. Lay parameters around communication.

    You might want to consider setting up rules and boundaries on your communication with your client. For example, you might want to tell clients you won’t be available on weekends, but can only be called on business days and only during business hours.

    Also inform your clients how to best communicate with you, how you want instructions to be relayed and how feedback should be provided.

    What we do in our company is communicate via email for projects. This allows us to keep all correspondence in one thread. Instructions relayed over the phone can’t be kept as a reference so we don’t allow clients to do it over the phone.

    3. Think about your payment terms.

    Another rule to consider is your payment terms.

    If they have the budget for the project, then there are very few reasons why a client can’t pay you in advance. However, it also makes sense to go 50-50. Do what works for you. Just make sure the client understands when payments need to be made and how they should be made.

    4. Consider your tools and software.

    You should also regulate the tools and software you use. For instance, we have rules in selecting plugins and there are some plugins we don’t use at all.

    We don’t buy marketplace themes and customize them. We always work with proven theme frameworks. We also don’t work with other platforms except WordPress. This is because we believe it’s important to be an expert in one area instead of spreading yourself thin over several platforms.

    It’s also important to leave complete control of the asset to the client. So when it comes to domains, what we do is guide the client through the process of purchasing instead of us purchasing it in their behalf.

    For software licenses, unless we have a developer license, we make sure it is purchased in the client’s name. This way, the client is directly notified for any renewals or ongoing billing and will avoid complications later down the track.

    5. Content submission

    Content affects both the design and development of the website. Without it, the completion of the project can get pushed back. Ideally, it is best if you can have the content upfront.

    But sometimes, getting content from clients is like pulling teeth. It can be really hard to do. To help you with this, check out this app. It will make content collection a lot of easier for you.

    set rules

    6. Content submission

    Your client might want to know where you’re at with the development. They will ask to see the progress of the website. Most clients don’t quite understand the development process so what often happens is they end up adding more feedback and make little changes here and there. These “minor” changes can balloon up and make the project hard to manage.

    To avoid this, don’t show the client anything until it’s pretty much ready to go live and has gone through QA and bug testing.

    You can use this initial list if you don’t know how to begin setting your own set of rules. There are certainly other variations and additional rules you can add to this list. Whatever they are, what’s important is for you to let your clients know what they are right from the start.


    Make Your Rules Clear Upfront.
    Click To Tweet


    Liking the show? Subscribe on YouTube Or iTunes Or Stitcher

    In Other News:

    The post Defeat Design By Committee. Set Rules. appeared first on Evergreen Profit - Whitelabel Wordpress.

    ]]>
    Have you ever experienced a project spiral out of your control? It’s like watching a car crash in slow motion. All you can do is sit and take it. That’s how design by committee usually ends. It turns into a big mess for everyone involved. Have you ever experienced a project spiral out of your control? It’s like watching a car crash in slow motion. All you can do is sit and take it. That’s how design by committee usually ends. It turns into a big mess for everyone involved. You’re actually doing your client a favor if you maintain […] Justin Meadows yes 7:49
    Create A Killer Proposal The Easy Way https://evergreenprofit.com/white-label-wordpress/killer-website-proposal/ Thu, 31 Aug 2017 22:27:04 +0000 https://evergreenprofit.com/?p=4457 https://evergreenprofit.com/white-label-wordpress/killer-website-proposal/#respond https://evergreenprofit.com/white-label-wordpress/killer-website-proposal/feed/ 0 <p>Today here on Hassle-Free Websites, we will pick apart ideas on how you can write proposals that are not just creative but on-point. Our host, Justin Meadows, will guide you through easy and simple steps that will inspire you to write that killer, high-conversion-rate proposal. In the video: 00:46 – Focus on the broad ideas, […]</p> <p>The post <a rel="nofollow" href="https://evergreenprofit.com/white-label-wordpress/killer-website-proposal/">Create A Killer Proposal The Easy Way</a> appeared first on <a rel="nofollow" href="https://evergreenprofit.com">Evergreen Profit - Whitelabel Wordpress</a>.</p>

    Today here on Hassle-Free Websites, we will pick apart ideas on how you can write proposals that are not just creative but on-point.

    Our host, Justin Meadows, will guide you through easy and simple steps that will inspire you to write that killer, high-conversion-rate proposal.

    In the video:

    • 00:46 – Focus on the broad ideas, not the technical details.
      01:18 – Understand the business needs of your client by asking the right questions.
      02:06 – SPIN Selling
      02:49 – Sections to include in the proposal.
      06:35 – Create a template for future use.
  • Download Website Proposal PDF Training

    1. Avoid technical details

    It’s a trap most people who write proposals fall into. In their eagerness to show clients the things they are going to do and how they are going to solve their client’s problems, they include all those technical, jargon-filled details into the proposal.


    Speak in plain English.
    Click To Tweet


    That’s a big mistake. Those technical details are best covered in a brief which you will submit to the client only after they have paid the deposit. The cost of creating this brief should be included in the overall cost of the project.

    What the proposal should cover are the broad strokes when it comes to deliverables: identifying the client’s needs and repeating it back to them in their language to show you understand what they want to happen.

    Website Proposal

    2. Understand what your client needs

    Before you even start thinking of writing the proposal and what to charge them, first you have to think: what does my client really need?

    Take the time to talk to your clients to uncover the answer. Ask them the right questions. Think of yourself as a doctor. Doctors ask their patients if they are feeling any pain in their bodies, when it started and other questions. All these will help him find out the true affliction of the patient.


    Ask the right questions.
    Click To Tweet


    It’s the same thing when talking with clients. Ask them what they think is the problem. Probe deeper by follow it up with other questions that will help you get into the heart of the matter. Only in finding the right “diagnosis” will you be able to accurately prescribe an appropriate solution for them.

    Website Proposal

    3. Follow the SPIN Selling Framework

    A great framework for this kind of selling is called SPIN (Situation-Problem-Implication-Need). It helps land projects by assessing the current situation of the client, the problems they are experiencing in their current situation, the consequences of those problems to their business in the long term and the solution they need to solve the problem.

    Let’s put it in a different way. You are not just selling your client a website; you are selling them a solution. You are helping them move from their current situation into a better situation.


    Don’t sell a website. Sell a solution.
    Click To Tweet


    Check out the book by Neil Rackham to know more about it.

    Website Proposal

    4. Sections To Include In Your Proposal

    Now that we’ve discussed the overall substance that makes a great proposal, let’s complete its effectiveness by including these sections in it:

    Overview – This is the most read section of the proposal aside from the price, so make sure you get it right. Skim over the current situation of the client, the problems they are facing and the implications of these problems.

    Then, accurately describe in broad terms the solution you are offering them. Write it in the same language the client used during your interview so they’ll feel the overview is directly speaking to them.

    Process – The process is the organized action plan or workflow of the project. It explains to the client the outline plan of the work involved, what things they can expect from you, what you expect from them. Basically, it is your opportunity to explain to the client how things are going to work and how you need them to work with you.

    Timeline – Don’t set hard deadlines when writing the timeline. Instead, enumerate each step or phase of the project. Then, indicate what is expected of you and the client for each phase before going through the broad timeframe of how long it will take to finish each phase. Briefly explain that if any of the steps are delayed, then the whole project will also be delayed.

    Scope – This section talks about what you will do for your client. Cover only the chunks of what they will be getting in broad terms.

    Features and Benefits – It’s always a good idea to balance features with benefits your client will get from it. For this section, it’s best to create a template for the features and the corresponding benefits you provide for clients all the time. Then, simply add or remove a feature / benefit so that it’s applicable for a particular client.

    Case Studies – Case studies will demonstrate how you have helped past clients in a similar situation solve their problems and achieve their business goals.

    FAQs – The FAQ section will cover other questions and details your client might be interested to know.

    Investment/Pricing – After reading the overview, clients typically skip to the price section to find out how much your service will cost. List down the things you will do to meet their needs and fix each of their problems before adding how much it will cost. This way, the things included in your price are clearly defined.

    Getting Started – Make sure to clearly state in simple terms what they need to do next to get started on the project. Also make sure that that step is as easy as possible for them to do. Place the Getting Started section directly under the pricing section.

    Legal Terms And Conditions – Payment, delivery terms and legal conditions of your proposal are defined under this section. Keep it short but to the point so it’s easy to read. Otherwise, the client will need more time to go through it properly and ultimately delay the agreement.

    5. Other Actionable Tips

    When interviewing your client, it’s useful to record your interview so you can play it back to yourself later while you are writing the proposal.

    After writing the proposal, create a template so you don’t have to write the whole thing every single time. Simply edit the proposal to make it relevant for the particular client you are working with.
    Some great places to find some proposal templates to get you started are BetterProposals.io and WP Elevation

    Liking the show? Subscribe on YouTube Or iTunes Or Stitcher

    In Other News:

    The post Create A Killer Proposal The Easy Way appeared first on Evergreen Profit - Whitelabel Wordpress.

    ]]>
    Today here on Hassle-Free Websites, we will pick apart ideas on how you can write proposals that are not just creative but on-point. Our host, Justin Meadows, will guide you through easy and simple steps that will inspire you to write that killer, Today here on Hassle-Free Websites, we will pick apart ideas on how you can write proposals that are not just creative but on-point. Our host, Justin Meadows, will guide you through easy and simple steps that will inspire you to write that killer, high-conversion-rate proposal. In the video: 00:46 – Focus on the broad ideas, […] Justin Meadows yes 7:56
    How To Deliver An Awesome Customer Experience https://evergreenprofit.com/white-label-wordpress/awesome-customer-experience/ Wed, 16 Aug 2017 05:40:08 +0000 https://evergreenprofit.com/?p=4328 https://evergreenprofit.com/white-label-wordpress/awesome-customer-experience/#respond https://evergreenprofit.com/white-label-wordpress/awesome-customer-experience/feed/ 0 <p>Referral business is gold. It is the easiest and cheapest way to grow your website design business. In today’s episode, Justin Meadows explains how you can engineer your customer experience to surprise and delight your customers to build a steady flow of referral and repeat business. In the video: 00:40 – What makes customer experience […]</p> <p>The post <a rel="nofollow" href="https://evergreenprofit.com/white-label-wordpress/awesome-customer-experience/">How To Deliver An Awesome Customer Experience</a> appeared first on <a rel="nofollow" href="https://evergreenprofit.com">Evergreen Profit - Whitelabel Wordpress</a>.</p>

    Referral business is gold. It is the easiest and cheapest way to grow your website design business. In today’s episode, Justin Meadows explains how you can engineer your customer experience to surprise and delight your customers to build a steady flow of referral and repeat business.
    In the video:

    • 00:40 – What makes customer experience so important
      01:13 – Referral Business is gold!
      02:10 – How to provide the awesome experience
      03:41 – Map out the process
      04:28 – Build Buffers into your timeline
      04:49 – Design the process to delight
      05:20 – Add extra value to your service
      05:38 – Celebrate success with the client
      05:49 – Follow up after the project
  • Download PDF Transcription

    1. Keep in touch with your client throughout the project

    Communication is crucial in business. When a client pays the deposit, it’s important they hear from you, they know what’s going to happen and when things will happen. This way, they won’t be left in the dark, wondering what’s going on.


    Engineer your service to surprise and delight.
    Click To Tweet



    Regularly keeping in touch prevents them from feeling anxious about their marketing investment. So guide them through, be their Yoda and trusted adviser. Be friendly and reassuring. The golden rule is to not wait for them to ask for updates; give it to them without being asked.Customer Experience

    2. Create a realistic timeline to deliver (plus some padding time)

    The next step is to deliver the site and to deliver it on time. To create a realistic timeline, visualize the whole project and the process flow. Identify the key touch points of each process and think of steps (and remove unnecessary ones) that will improve it. Map it all out on a whiteboard.

    Then, use your project management software or calendar to set triggers or reminders for each of the steps. This will serve as your guide as to what and when things will take place.

    Most importantly, build buffers into your timeline. As James Schramko explained to me, you can either design your process to delight or to disappoint. For example, the developer tells you he can finish a particular job in two weeks, tell your client it will be finished in 17-19 days instead.


    Build buffers into your timeline.
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    This way, if something goes wrong, you won’t disappoint your client with a delayed delivery—you’ll still be on time. BUT, if everything goes as planned, then you’ll surprise and delight your client by delivering earlier than expected.
    Design to delight, not disappoint.Customer Experience

    3. Provide extra value to your service

    If you want to build brand awareness and loyalty, give a little extra value to your service. It doesn’t have to be something big. It could be a printable PDF of a free source or a free guide which they might find useful. The purpose is to give your clients something they weren’t expecting and that they find valuable.

    The result is repeat customer, loyalty, and word-of-mouth referrals
    Customer Experience

    When your client is happy with his experience in buying a website from you, two things happen:

    1. The next time they need help with their website, they will surely come back to you. That is customer loyalty in the making.

    2. They will likely tell their friends and the people they know in their business network how awesome you are and will send more clients your way.


    Referral business is gold!
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    Before you know it, your reputation and market base will slowly grow. What’s more, referred and repeat customers are the best kinds of clients to have because they already know you are credible and can be trusted in delivering an amazing job. It will also make the price of your service less significant because they know they will get more value for their money.

    Zendesk highlight the importance of customer buying experience here.
    Find out more about how to sell awesome websites in this article.

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    Referral business is gold. It is the easiest and cheapest way to grow your website design business. In today’s episode, Justin Meadows explains how you can engineer your customer experience to surprise and delight your customers to build a steady flow ... Referral business is gold. It is the easiest and cheapest way to grow your website design business. In today’s episode, Justin Meadows explains how you can engineer your customer experience to surprise and delight your customers to build a steady flow of referral and repeat business. In the video: 00:40 – What makes customer experience […] Justin Meadows yes 7:02