Video Transcript: G’day! It’s Justin Meadows here from Evergreen Profit. And today I just wanna talk to you quickly about keyword research in particular the difference between broad, phrase and exact match search result. So the way I like to think about it is it’s very much like a Goldilocks situation. You have your two ends of the spectrum and then phrase match in the middle which I think is just right and I’ll explain why that is. Now with exact match, it is only counting the number of searches that people make for the exact words of that key phrase so we’ll use the example of train your dog….