Your website is probably the most important marketing asset for your business, it is often the first contact your customers will have with your business and it is often used as a base in all marketing campaigns. Therefore it is crucial that you setup your website correctly as it is the foundation of your online marketing. Check whether your website is up to par by going through these questions:
- What is the point? – Every website has a purpose, why do you have a website? What are you trying to achieve? Does your website make it easy to reach your goals? This sounds like simple questions but often people get distracted by widgets that can cloud the purpose of the website.
- What am I supposed to do? – Is it immediately obvious to a visitor what you want them to do on your website, or what they have to do as a next step to buying your product/service? Sometimes it is good to get someone else to answer this for you. It is important that this is clear the second they view the site. If your site looks remotely confusing or difficult to use, some people simply look for an easier website.
- Is the navigation and layout easy and predictable? – One mistake some designers make in an effort to be unique is alienating visitors with unusual site layout or navigation. There are a few things which people expect in website these days; top navigation, perhaps sidebar navigation, contact information or links in the top right, a link to the home page in the top left area of the site. Stepping out of these types of conventions can affect the user experience and lead to people giving up on your site.
- What do you offer? – Potential clients visiting your website should be able to immediately understand what your business is and what you have to offer them. It is best to talk not so much about your business and more about what benefit you can provide the customer and what makes you a better solution than your competition.
- Are your contact details readily available? – First you should decide how you would prefer your customers to contact you and also how your customers would prefer to contact you, and then make sure that this is easy and obvious. Even if the desired action for the website is to buy a product or submit a form, customers often will want to contact you first to make sure you are legitimate.
- Is your site secured? – If you offer services and products for sale from the website, make sure that your site is secured or trusted third parties such as Paypal are used. You want to make customers feel safe to order from you.
- Do you have social media integration? – Integrating social media to any website not only makes it easy for people to share your site with their friends, but it also helps with your search engine rankings. You can do this in a number of ways, at a basic level you should be adding share buttons to your site, making it easy to share. You can install Facebook comments or a like box to encourage interaction between your site and social media. And if you are regularly creating content in a blog for example, you can push this out into social media platforms like Twitter and Linked in to increase the exposure of this content.
- Is your website mobile friendly? – Nowadays, people do not just browse the internet using desktop computers or laptops. Mobile phones and tablet devices are fast becoming the preferred internet browsing platform with mobile internet usage doubling every year with 25% of users in the US browsing on mobile devices exclusively. Make sure that yours is easy to read and use on a mobile device.