I have learnt this one the hard way… despite the best advice early on, and even fell back into the trap a few times.
It is very easy in the online space to find excellent training material, and the tools you need to quickly learn a new skill. But mastering anything still takes a lot of time and experience.
It is also very common for clients to expect you to be an expert on all things online. So you will find yourself getting asked to provide something outside your expertise.
The mistake I have made when starting out was to try and learn how to provide this extra service myself once I saw the need in the market. But every time I branched out, I spread myself too thin, and my core service was compromised.
It is far more effective and painless to find ‘White Label’ providers who specialise in these auxiliary services. Or someone you can refer them that you know will look after your client.
And you can focus on being the very best at your core service.
