In this video, Justin Meadows talks about SEO back-links and how quality content improve Google rankings. He mentions on the different methods to get effective links to the website.
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0:06 – Using links for better Google rankings
0:44 – Links are a popularity contest in Google
1:13 – Publish valuable information regularly
1:44 – Broadcast to other websites & networks
2:21 – Promote social media sharing
2:54 – Press Releases are great for SEO
4:14 – It lookd “un-natural” to Google
4:51 – Build lots of different types of quality links
Full Transcript:
Hi, this is Justin Meadows with another website news update. Today in the second SEO video, I’m going to be covering links and how you should be getting links and using links in order to best improve your Google rankings.
Links show the popularity of your website
So, links to your website is basically Google’s way of seeing how popular and valuable your website is. The rationality is that if lots of other websites are referencing you on a certain topic or when they’re talking about a certain topic, then you’re obviously a valuable resource on that topic and by looking at how much you are talked about and linked to and referenced in a variety of different websites all over the Internet, they can see how popular you really are. When people go searching for these topics, if you’re the most popular website around on that topic and relevant to that topic then your website will be pushed up towards the top of the search engines.
Publish content through different effective ways
The best way that you can be taking advantage of this is by publishing regular content. I know I say this a lot but it really is the most important way of getting great results from your website. Now what you want to be doing is publishing a variety of different types of content on your website.
Videos are great, images are great, text, articles, pdfs, graphs, charts, as much different types of content as possible Apart from just publishing this content onto your blog itself, you also want to be publishing it out to other different parts of the Internet using different social media channels and different content syndication networks.
What I mean by that is things like YouTube and Vimeo and different video sharing sites, image sharing sites like Pinterest, using pdf sites like Scribd, PowerPoint sites like SlideShare. These kinds of sites are going to distribute your information and give people the chance to comment on it and share and link to it and by also publishing out to Facebook and to Twitter and LinkedIn and Google Plus. That gives you a better chance for that viral exposure.
People will share good content
If you’re publishing good quality content, then people are going to share it with their friends. People are going to share it with other people who might be interested or simply they might hit Like on it because if they got value out of it, there’s a good chance that they’re going to Like it or share it or Tweet it. Other great ways to get a great number of links from a variety of different sources that really establishes you as a strong brand is to be publishing press releases. These get syndicated out to a number of different news networks. You can also be doing things like publishing posts onto other people’s blogs or helping out people in forums and sharing your content with people in forums or on blogs and on other social media sites like Web 2.0 social media sites.
Regular publishing content will boost online presence
All these sort of things, if you do this on a regular basis, you’re going to get a very strong online presence and Google is going to see you as an authority that publishes valuable information and that’s what is going to get you to the top of the search engine rankings.
I know that you’re busy and I know that you probably don’t have the time or the inclination go about creating videos and images, and press releases and publishing them out and building your blog. So you can take advantage of our blogging services if you want to make this happen. If you really want to get to the top of the search engines, that’s what you need to be doing.
Common link building mistakes
Some common mistakes that a lot of people make when they are building links is to get links, site-wide links or maybe they might have a friend that has a large website and they put a link back to their website in the footer so it’s on every page and the same anchor text points back to the home page. Doing that creates what’s called an unbalanced link ratio.
Google now looks at how many links and what types of links and if you’re doing the sort of things that looks a bit spammy like having a thousand links with the same key word from the same website pointing to the same page on your site, Google now filters you out of the search engines or might just give you a penalty for that particular key word or that page. That’s what you don’t want to be doing and even if you are getting links from a variety of different sources, you don’t want to be using the same key word linking that back to the same page on your website.
Use a variety of methods to have links
You want to be using a variety of different sources from social media sites to other websites, blogs, news sites, video sites … you want to get a variety of different sources with a variety of different key words that they are linking to and link to a variety of different pages on your website.
Doing that gives you a more natural link profile and will mean that you’re safe from any of Google’s filters that might penalize you or drop you from the search engine rankings. If you want to find out more about this, feel free to either E-mail me at [email protected] or simply comment below and I’ll be happy to answer your questions right here.
I’m Justin Meadows. This is Evergreen Profit. I’ll talk to you soon.
