It is important that you have a stable business strategy, as soon as possible, make sure you are not relying on only 1 thing at any point of your business;
– have more than 1 supplier,
– have more than 1 main customer,
– have more than 1 marketing channel,
– have more than 1 staff member that can perform each task.
I recent months I have heard a number of heart-breaking stories from people who’s business were devastated by recent changes to Google, but in most cases, the reason that these businesses have been crushed is because they relied too heavily on organic Google traffic, and too heavily on 1 type of SEO link building to get that Google traffic.
Had they diversified their link building efforts, and built in other sources of traffic, they would not have been hit so hard.
What part of your business is relying on 1 thing to work well right now?
