High quality web content is a powerful SEO tool because it not only attracts Internet users and search engines alike, but more importantly, it is what viral links are made of. People love unique, interesting and helpful information and search engines tend to notice web pages with high traffic and rank them well. Content, however, must also observe SEO principles for it to generate massive volumes of traffic.
Effective online marketing strategies
Writing for target audience: Web content must be created primarily for the target Internet user. Its subject matter must be relevant and useful while its format must observe basic grammatical rules and correct sentence structure. Its word count must be sufficient to provide enough information on a topic without losing the attention of the readers.
Internet users often bookmark and subscribe to a website containing well-written and useful content and help generate backlinks by sharing links to a web page in their social networks, blogs, emails and online discussion forums.
Optimise web content: Quality content still requires optimisation strategies for search engines to find it amidst millions of web pages on the Internet. Relevant keywords must appear in various parts of an article and in a number sufficient to attract search engines. The page title, meta description, tags, and headers must contain keywords related to web page content.
In addition to getting numerous backlinks from external sources on the Internet, linking internally through the use of carefully worded anchor text can boost SEO by generating indented listings in search results pages. This is done by creating related articles with words that are hyperlinked to content found elsewhere in the same website.
Sharing tools: Clickable logos for sharing articles in popular social networks such as Facebook and Twitter help spread the word about web content. New posts announced at blogs, social network updates, and email newsletters gain maximum marketing mileage. Highly informative content can be repurposed into a PDF file for sharing in document sharing sites such as Scribd, Docstoc and Issuu. In the shared document, be sure to add hyperlinks which will lead readers back to your web page.
Content as free giveaway: People love receiving free information products such as E-books and E-reports that they may find useful. Content may be specially created as a free item which will be given away to users who leave their contact information. This strategy allows a website to build a client base for future sales and marketing campaigns and generating site traffic.
Writing web content for SEO is an advanced skill which may be obtained from a top notch SEO service. It is an indispensable component of effective online marketing strategies and requires consistency and an integrated approach in order to generate maximum site traffic.
