Do you want to reach more customers, grab the attention of a wider audience? Would you like to increase public recognition and build a stronger reputation?
You can’t do it without building your own website.
Today, people search online for things they want to buy and services they want to get. In fact, a good 42% of consumers do their shopping online while 34% of them go online first before buying at physical stores. But with the multitude of platforms available, the question now is: which should you use for your website?
WordPress vs. Other Platforms
There are many good options out there, some of them you don’t have to pay for. These CMS’s enable users to create and manage their websites. But although they are fairly good options, only one clearly stands out from all the rest—WordPress.
The huge popularity of WP is simple: despite being a complex CMS, it is the only one you can use with relative ease. It allows you to create and manage your content with only the most basic technical skills.
WordPress may have started out as a simple blogging platform, but it has long grown into becoming the biggest, most powerful open source Content Management System in the market. WP is a great solution whether you are firing up a small business or running complex sites.
Yes, other similar platforms may have the same potential as WP. But it requires you to know programming languages so you can do simple tasks like identifying code problems and error messages. But that’s just one of the problems you will encounter if you use other platforms.
Another is this:
If your business begins to grow beyond being a simple website, you will have to hire an expert to ensure it runs smoothly. This leads to additional difficulties. Because other platforms are small with a smaller community, it would be hard to find someone who knows how to use that platform. And if you do find a developer, the rate is typically more expensive than usual.
Because WordPress has a large community—it powers 23% of all websites you can find in the internet—you can easily find someone tech-savvy enough to help you update your site. Besides, the intuitive interface of WordPress makes it easy for users to modify their site without touching any code.
Maintain Control Of Your Asset
There are a number of ‘user-friendly’ website platforms available now which offer users the ability to quickly and easily put up a cheap but nice looking website yourself. Popular options include Wix and Squarespace. For ecommerce, there’s Shopify. There is a large number of other smaller competitors as well.
However, the biggest danger of using these platforms is that you will be dependent on that company to stay in business. Tech companies fold or sell out all the time and if they go out of business, so will your website. You will also be completely at the mercy of their terms and conditions.
They can pull the rug out from under you at any time. Ultimately, you don’t have complete ownership or control of your business’s website. They may be a great way to test a business idea to get to market quickly and cheaply, but it’s a dangerous option for an established business.
Other Advantages of Using WordPress
Ease of use and asset control are just two among the many advantages of using WordPress to power your website. Let’s deconstruct its other benefits:
One: WordPress is 100% customizable. It gives you the freedom to create your own unique, personalized design so your identity or brand will have a chance to stand out. WordPress has tools that allow you to control the color, font and overall design of your site.
Two: You might think you would eventually outgrow the functionality offered by WordPress as your business grows. Wrong. WP is scalable.
Do you need cart processing, ordering and shipping? WP has a plugin for that. Do you want to add a video gallery to your site, an event calendar maybe, or a Twitter feed? There’s also a plugin for that.
You can add hundreds of thousands of pages to your site or blog posts if you need to without compromising your website’s performance. On top of that, most of these plugins are free and can be done without any knowledge of code.
Three: You can set up a responsive starter theme in WordPress. This way, your users will have an awesome experience when they visit your site regardless of whether they are using a PC, mobile phone or tablet.
Four: SEO integration is easy when you use WordPress. It covers all of the fundamentals out of the box. Plus with most themes or one of several plugins, you can add a meta title, meta description and H1 tags to any page, post or image.
Five: Because it started as a blogging platform, WordPress has built-in blogging capabilities. You can easily set up RSS/email subscriptions and interact with your visitors by enabling comments. This way, you get the chance to know your audience more and at the same time, make your site more interactive.
With these, the choice is pretty clear. With WordPress as your CMS, only your imagination is the limit.
Would you like to build a unique, engaging and dynamic website? We can help. Just email us at [email protected] and we’ll design a site that will help convert your visitors into loyal customers.
